Final Project: DOUNKINIZATION

DUNKINIZATION: "Dunkin Into Business..."

 

AMERICA

A conglomerating community of consuming individuals, and the purchases of products and industrial alliances.

Quantity vs. Quality

 

ON

An Adverb that describes the forward procedure to participate in an act. The relationship and influence of the organization (Dunkin Donuts) and the American individual.

 

RUN

A verb identifying Americas fast pace culture and the impact it provokes on the American civilian’s lifestyle.

 

DUNKIN DONUTS (DD)

Another flourishing fast food market established in American society, of which is launching their own and new trend to main stream culture; coffee, doughnuts, and bagels.

 

DUNKIN DONUTS LOGO

The picture of Dunkin Donuts sign reveals coffee as the main consumption of the company’s products; as well as the company’s brand name posses the title “Donuts.” This captures the ideal advertisement of coffee and doughnuts being a part of the growing industry.

 

 

DUNKIN DONUTS ENTRANCE

The picture presents a gateway to how “we”, the public, enter and become a contributing source to the Dunkin Donut industry… already equipped with a suggestive advisement, “Pair Coffee with a Muffin,” to consumer more.

 

DISPLAY CASE

This picture captures the quantity of products produced, half of which are not consumed and thrown away on a daily basis. The amount shown in the display window sets a demand on impulse control and the “Gotta have it!”motive.

 

INSIDE DUNKINS

A picture of the materialistic efforts Dunkin part takes in their facility. By incorporating a civilized establishment for engaging activity this allows the public to be sustained and welcomed to the Dunkin Donuts atmosphere.

LINE AT DUNKS

A shot taken of the line at Dunkin Donuts demonstrates the relationship between the civilian’s quality of time and the company’s ability to promote their product effectively. The picture displays how People will yield the time from their individual lives and spend it to consume products.

 

DUNKIN ON COLLEGE CAMPUS

A photograph of Dunkin Donuts facility located on a college campus, highlighting its preferred valued amongst college living. This shows Dunkin’s progress to modernize within society to build an appealing name for themselves.

 

STARBUCKS

This picture identifies the competitive factor tied to Dunkin Donuts. The Starbucks facility has developed their own image to witch extent is similar to Dunkin Donuts role played in society; however, Starbucks represents a more refined image over Dunkin’s secondary class.

HOLYOKE MALL

A picture of the mall, America’s biggest rise of consumerization. Where the creation of multicultural properties combine and establish a place for society to consume and profit on multiple levels.

Photo Essay Brainstorm

Do those rainy days gives us an excuse for our drowsy behavior or is all mental?...

Refreshing, yet non-productive and closed off from the world.

Warm vs.Cold rainstorms

In England it is an embedded behavior for mother nature to "rain on the parade" in relationship to going about the day on a regular basis, however does it affect the motive of the common public the same way it does on people living in all different parts of the word?

There are certain appeals about a sun shower in contrast to a rainstorm that determines the domestic behavior we reflect to the outside world.

Not only do emotional stimulus's count for of our participation on rainy days but no matter what the type of condition it brings, rain sets a huge inconvenient in retrospect to our attire.

Depending on the raining day we use it as social excuse in multiple ways. For our health he we stay in on account of the cold rainstorm and its disposition it brings to life's activities. However, rain also can be seen as a fresh start that allows us to ponder, and spend time with nature through a refreshing and engaging experience.

5 photos (Metacognitation) & Questions (beginning)

Thinking about your Guide Photos and your "Introduction"

1. I plan to take photo's of people in the middle of deep thought. I'll work to capture the specific moment in time when people are in a day dream haze. Not only are these people day dreaming but are unconsciously contemplating and "taking in" their world around them and evolving personal perceptions without even realizing it; this is called Meta-cognition.
2. The photo of Stieglitz milk bottle on the fire escape identifies a subtle aspect of contemplation. Instead of using people, his use of objects show his process of thinking. Taking a picture and placing the bottles on the fire escape with buildings of other fire escapes in the background is his own meaning of realization, compelling a simple yet distinct beauty of everyday life. The camera angel also suggests his view of awareness approaching the image he is trying to portray. Stieglitz really idolizes this scene because his view is thought out with a casual comforting feel to the naked eye- it does capture how the photographer (Stieglitz) value/interests rub off on the photograph, and how the actual context and material  makeup of what is being shown represents importance and gilded beauty.
3. The difference of Stieglitz beauty that is shown in the milk bottle/fire escape photo compared to a sunset by an ocean is that Stieglitz view is more of a subtle analytical beauty instead of a the sunsets prominent/straight forward beauty. Stieglitz intentions are to identify a scene that COULD be beautiful to the naked eye if given the chance to be noticed as so; instead of the familiarity of beauty in a sunset setting over a calm ocean. Both images hold a bold and meaningful statement of their own in which is up to the viewer to analyze, except, follow as something uniquely beautiful depending on the setting.
4. Walker Evens beliefs are similar to my own. He is a man that saw the reaction, expression, human existence of others when in their deepest trance of thought. I find this very fascinating because we all do it whether we're conscious of it or not, most of the time its a day dream that turns into a form of realization or (my favorite phrase) meta-cognition. Capturing people off guard in a photograph is an example of "pictures say a thousand words"; because of this idea, the viewer has to read a persons feeling through expressive detail. The viewer may not know WHAT the person is directly thinking but can understand the context of the "message" being sent and translated. Brassi is a famous photographer and declares the belief that trapping subjects off guard, "in the erroneous belief that something special will be revealed about them." (Susan Sontag, Pg 36-37).
5. Diane Arbus intentions to "befriend" "freaks of nature" was an experiment for her own personal intrest. She realized that these "freaks" are the people of society who ACCEPT their odd ways and embrace it. To Diane Arbus, these people showed her a whole new world of reality- aside from the reality she was USED to living. Arbus quoted, "one of the things I felt I suffered from as a kid was that I never felt adversity. I was confined in a sense of reality...And the sense of being immune was, ludicrous as it seems, a painful one." Adversity is "a condition marked my misfortune", to Arbus her neieveness amongst this issue was her pain. Taking photographs of these individuals of adversity, "freaks", made her recognize, for herself, the unnoticed people of society and differences that they bring to society, instead of following the "status quo" of beauty and nobleness of society's social norm.
6. I hope to have my viewer understand the concept of meta-cognition and consider it as a way to "reveal" an emotional inception upon themselves and others. Not only do I hope for this, I inspire, recommend people to look though the eyes of others and to have a better understanding of the world around them, in bettering their own perceptions as maturing individuals.
7. I want my relationship between the subjects and myself to be comfortable and serene. I want my subjects to feel as though they can honestly express themselves to me the same way they would if i weren't present taking their photograph. I am willing to be open minded and talk to them before, so they understand my true intentions are based off an appropriate level instead of a forceful photo shoot. I want to admittedly capture the fertile feeling hidden beneath the surface the person.
8. Depending of the message that the specific photographer is trying to get across, having actual people in a photo does add characterize to  the photograph in sending a "message". Viewers than can relate or criticize each other to analyze on a deeper level to understand the image better.
9.  I believe it is important to have BOTH large scale and close up scales, because it gives importance to the photographer in having more options to expand his/her meaning of their topic, message, idea. However, depending on the actual message, specific scales may be appropriate for that use theme.

American Seen Through Photographs, Darkly By Susan Sontag- Keypoints/ Questions

Professional Photographers Mentioned & Compared

Walt Whitman, Walker Evans, James Agee, Diane Arbus, Edward Steichen, Stieglitz, Paul Rosenfield, Sylivia Path, Riech, Hine, Brassai, Paul Morriessey, Weegee, Robert Frank, Giorgio Morandi

Walk Whitman- Discrimination between beauty and ugliness photography

Actual American experience

All Facts- Incandescent

Edward Steichen (1915)

-        Milk bottle/fire escape photo = beauty

1920s Professionals followed his plain, tawdry, vapid material

“Reach precise object or condition or combination or process exhibits a beauty… All that a person does or think is of consequence.” (Whitman)

- Meaning of photograph can be altered

>> (Magazines/celeberty/cataloqued)

>> NO moment is more important than any other moment; no person is more interesting than any other person

Whitman according to Sontag…

>> Was generalizing beauty instead of abolishing it.

“Whitmanesque Vision” ~ now Surrism?

Whitman believed that Americans focus in photography was becoming more complex…hiding reality instead of announcing it.

>>>> 

Walker Evan came along and brought back serious topics of Humanism that are idealistically beautiful in a refreshing authentic way.

Pg 31…

Walker Evans is trying to let people see and feel that photography is a way to bring people together though realizations of photographs meaning/cause/development/ purpose.

Pg 32…

(1955) Races, ages, classes, phycial types… “ In Family of Men” by Edward Steichen

Humanity is “one” and that of human beings

Historical understandings of Reality…

Steichen Vs. Arbus

Beauty Vs. Ugly

>> One being chosen over the other defenestrates societies realistic interests…shallow?... selfish?...naive?

Boredom Vs. Fascination

Beauty Vs. Ugliness

Success Vs. Failure

Sontag brings up/Mentions…

Arbus efforts to capture the ideal stereotype of an appalling image, people that except their differences and rebel attitude to another world of reality.

Ex. “Freaks of Nature”

>>Photographers gain confidence in approaching/associating with people different than themselves.

Arbus photographs people despite their state of unconscious or unaware relation to their (own) pain, their ugliness.

>>Meaning; she takes pictures of people’s weaknesses and focus’s on that nature to capture their reality and for the viewer to see.

>>Shows these people “freaks” as cheerful, self accepting- matters of fact – subjects of reality in the photographs.

Pg 38…

Diane Arbus suicide 1971

>> Sontag suggests that her death makes her photographs more meaningful/sincere.

Proves/shows that she took her photography very seriously and how the photos have been dangerous to her mental capacity.

Pg 40…

“The photographer (Arbus) once had to say to herself, Okay, I can accept that; the viewer is invited to make the same declaration” (Sontag).

Pg 41…

“Photography was a license to go wherever I wanted and to do what I wanted to do” (Arbus).

I agree and strongly relate to Arbus’s feeling’s of…

“One of the things I felt I suffered from as a kid was that I never felt adversity. I was confined in a sense of reality… And the sense of being immune was, ludicrous as it seems, a painful one.”

>> That I as an individual has had grown up around such a secured/protected/sheltered life that reality (going off to college) has become such a reality check to me, it goes for most college students. I become more and more worried what else will be revealed to me, and now look back and wished that I were more willing to be open to taking others advice- such as my parents, strangers, friends, extended family, teachers.

>> I also have seen people’s lives less convenient than my own and I feel compelled to have sympathy for them and to value my life even more as I do each day because of the opportunities and advantages I have over those who don’t.

Sources Summary (3)

McCallum, Ellen L. "Toward a Photography of Love: The Tain of the Photograph in Anne Carson's Autobiography of Red." Project Muse- Postmodern Culture. Project Muse, May 2007. Web. 25 Feb. 2011. Print. <http://muse.jhu.edu/journals/postmodern_culture/summary/v017/17.3mccallum.html>.

I found this to be an interesting and a “new understand” source because of the idea brought up within it about the “end” of a photograph, and the factors of that moment taken in time. The factor that is brought up appealing this idea is that: “might photography’s end be a proliferation rather than a singular event” (McCallum). This means to me that a photograph forms new perceptions “outside the box/picture” after it has already been captured.

            Sontag, Susan. Susan Sontag On Photography. New York City: Picador: Farrar, Straus, and Giroux, 1977. 3-24. Print.

I’m using this source of Susan’s in my paper because I believe it brings up very valuable points of cultural moral aspects that reflect the social impact of photography as a whole outstanding view. In her essay, “The Plato’s Cave” she explains the theory behind the actual drawing of the cave itself and the cognitive relationships in it; I feel as thought I can relate to this with my own ideas that I have gained in acknowledge through my participation in class. I will explain the issues that I find mind boggling with a sense of personal interventions in my life.

            Szarkowski, John. William Eggleston's Guide. New York: The Museum of Modern Art, 2007. 5-14. Print.

Szarkowski essay was another reliable source I felt I could use to connect my thoughts and ideas to. By using his quotes though out my essay, I will identify and make creditable account to my “unique” and “new understanding” of ideas- based off social and cultural impacts that are established through out the society and alike.

Susan Sontags Plato Caves Picture

This photo shows an eye pressed against the inside of a camera lens.  The "eye" of a film, in this case photography relates us to the segregation of life's conductivity. This relates back to what Susan Sontag's essay was capturing because of the sense that "we" individually are help back from life's tangible interactions.