"It would be marvelous if this were the case, if the place itself, and not merely the picture, were the work of art.: - Pg. 5
"It would be marvelous to think that the ordinary, vernacular life in and around Memphis might be in its quality more sharply incised, formally clear, fictive, and mysteriously purposeful than it appears elsewhere, endowing the least pretentious of raw materials with ineffable dramatic possibilities." Pg. 5
"Photography is a system of visual editing." Pg 6
"What he means is that a photographer wants form, an unarguably right relationships of shapes, a visual stability in which all components are equally important. " Pg. 7
"In this peculiar art, form and subject are defined simultaneously." Pg. 7
"...color has induced timidity and an avoidance of those varieties of meaning that are not in the narrowest sense aesthetic." Pg 9
"They seem concerned simply with describing life." Pg 12
"It is not impossible to describe one subject in two different ways." Pg 12
"Such a reading might damage the picture only for the very impressionable, and might prompt some others to look at the picture longer than they would have without the encouragement of words." Pg 13
"...the pictures reproduced here are no more interesting than the person who made them, and their intelligence, wit knowledge and style.." Pg 13
"A picture is after all only a picture, a concrete kind of fiction, not to be admitted as hard evidence or as the quantifiable data of social sciences." Pg 14
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